OTT full form | What is OTT-Features,Services,Revolution? Explained


OTT Full Form

OTT Full Form – What is OTT ? It is initially named in reference to devices that go “over” a cable box to give the user access to TV content. In OTT channels  content is delivered via an internet connection rather than through Intenet via TV , Applications or web streaming.

OTT full form is mentioned below  :
Over The Top


What Does OTT Mean?

OTT is a term created by telecommunications companies to describe the delivery of media content through their network of television providers. The term was coined by companies like AT&T and Verizon. Each of these companies received regulatory approval to offer their own OTT services from the FCC in 2009 and 2012 respectively. OTT Services are available to homes as mobile apps, set-top boxes and on web-based platforms. Originally limited to internet-connected devices like smartphones and tablets, like the Apple TV and Roku , today most OTT channels are accessible via a traditional TV. What is CORD? Cord cutters is a term for those who have stopped subscribing to cable TV and use an OTT service.


The OTT Streaming Revolution :

OTT is used by those who pay a monthly fee to watch TV online. With the proliferation of technology and cheap bandwidth, it has only been a matter of time until Internet-connected devices such as smartphones or tablets, could be used as a way to watch and catch-up TV. Let’s also remember that unlike DVD’s or video games, there are no rental fees for OTT content. Amazon, Hulu and Netflix provide the user with a monthly subscription and they get to watch as much content as they want to. These Internet-connected devices, such as tablets or phones, can be used to watch entire seasons or even entire series. You don’t need to subscribe to a cable network to watch their programmes. Benefits to watching on the go There are some definite benefits to watching on-the-go.


The Future of TV :

OTT’s future is uncertain. Some analysts believe OTT’s chance of success are waning as they are vulnerable to competition. They think that cable and satellite operators like Comcast are already laying the groundwork for new entrants such as AppleTV which has already offered TV content. Many cable companies including Time Warner (twx) offer programming streaming over the internet. Conclusion There are many benefits that OTT offers consumers in terms of a simpler interface. The U.S. market has relatively low broadband penetration. The company has close to 900,000 subscribers in the U.S. AT&T is a healthy company that offers a 4.1% dividend yield and trades at a P/E of 12.36. If you are still thinking that cord cutting is a fad, the data tell a different story.


OTT Streaming Services :

OTT (Over-The-Top) refers to a streaming service that is available through an internet connection. These services come in two different categories; namely: Large companies: HBO, Netflix, CBS, Sky, etc. Small companies: Hulu, etc. These companies are paid by television channels, for licensing their content for streaming online Eligibility Criteria In order to apply for the OTT channels, you must be a resident of India. For applying on, make sure to have a valid payment address. You can make a payment by using an online payment provider such as CitrusPay, PayTM etc. For residents outside India, you can also apply for a license by filling up an Online Application Form and submitting it to the Licensing Officer at Licensing Section.


Conclusion :

Digital media, in general, is defined by the universal availability of internet, mobile and various broadband technologies. OTT means video and audio content delivered over a network and is the highest growth sector in digital media and entertainment. The OTT market is a vibrant and rapidly growing segment of the global digital media and entertainment industry with a focus on video streaming services that target young audiences. OTT content is developed and made available in a wide range of formats, including free content, subscription services, pay-TV services and free over-the-top (OTT) websites and apps. OTT Services – Is Content Available Over The Internet? OTT is essentially free video content which can be consumed as a substitute to regular cable TV channels.

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